Google Business · Advice Centre
The Photos That Actually Improve Your Google Listing
What kind of photos genuinely help, and which ones are wasted effort.
Photos are one of the easiest parts of a Google Business Profile to get right — and one of the most commonly neglected.
What Genuinely Helps
- Real photos of your actual work, team and premises — not stock images
- A clear, high-quality logo and cover photo
- Recent, regularly updated photos rather than a static set from years ago
What's a Waste of Effort
Generic stock photography does little — customers and Google both respond better to authentic, specific imagery that reflects the actual business.
How Often to Update
Regularly — profiles with fresh, recent photos read as more active and trustworthy than ones with a handful of old images.
FAQs
They don't actively hurt it, but they add far less value than genuine photos of your actual work.
Enough to genuinely represent your business — quality and authenticity matter more than sheer quantity.
Yes, where relevant — it keeps the profile looking active and current.